Why this matters
If your agency prospects for landlords using calls, emails, WhatsApp or SMS, this session is important. New CPA regulations introduce direct marketing obligations, opt-out considerations and potential penalties.
Who should attend?
Rental agents, rental administrators, rental managers, principals, business owners and anyone involved in landlord prospecting or rental marketing.
What we’ll cover
- ✓ What qualifies as direct marketing
- ✓ CPA vs POPIA — the key distinction
- ✓ WhatsApp, email and SMS prospecting
- ✓ The new opt-out registry
- ✓ Agency vs individual liability
- ✓ What you can still do compliantly
Shaun Luyt
Founder of RentalSphere · Residential rental training and compliance specialist
Ismaiel Mohamed
Attorney & Director · MML Attorneys Inc.