Every rental agent wants more leads and one way to do this is to have multiple active lead sources.
In this blog article, we discuss how to use Google My Business Page to generate more landlord leads.
What is Google My Business, and can it really help YOU get more leads?
When you search on Google, you’ll see that the first set of results is a list of business in your area.
For example, searching ‘rental agent Fish Hoek’ delivered the following results – at the TOP of the results page . . .
This is exactly what we are talking about!
Note: if there is paid google ad listings in the geographic location, these results will be just below those – and they don’t cost a cent!
You can also show up in these results with a Google My Business listing!
The advantages of a Google My Business listing
A Google My Business (GMB) listing can enable YOU appear in more Google search results in YOUR AREA!
Your GMB profile enables YOU to list yourself and your business offering on Google Maps and (hyper) LOCAL search results.
It can include details about YOU and your service offering, such as:
- Office address
- Working hours
- Phone number
- The link to your website (the most important feature)
In addition, you can add the hyper-local areas you work in to target precise geographic search results like suburbs you specialise in – just like we did in the ‘rental agent fish hoek’ search results above.
You can have up to 20 service areas!
Here’s the results when we searched on ‘rental agent big bay’, for example . . .
WHY IS GOOGLE MY BUSINESS IMPORTANT?
Because people search for services online!
They look at the reviews and make a decision based on what appears first on their screens.
These few seconds are a huge moment in your business success, and one you need to get right.
The main benefit of a Google My Business Page is that it communicates information to potential customers from a trustworthy and legitimate source – the first page of Google.
By creating a Google My Business profile, you’ll be able to present short and accurate information about your business, backed up by positive reviews and excellent pictures.
How to set up your Google My Business Account
I suggest this article that has instructions on how to set up a Google My Business listing for real estate agents: https://agentfire.com/google-my-business-real-estate/
Getting Reviews on your Google My Business listing
Getting reviews on your GMB listing is very important – probably the second most important feature of a GMB listing.
Once a prospective landlord has found you on Google, they want to know if you are good at what you do!
You also need to focus on getting your reviews on Google. To get started, send an email to previous clients asking them to review your business on Google. It’s really easy to get a link to the review page of your GMB profile to send to past clients.
Google uses reviews in its ranking, so it’s important to have clients regularly posting reviews for you on Google. Make it part of your business processes to ask for reviews at the end of specific activities, like successfully tenanting a new rental listing.
This link will work on mobile or desktop platforms.
Setting up your Google My Business Page and optimizing it using the tips will get you more quality leads.
The real estate industry in particular, benefits from this tool because it’s all about local search results and for people searching for agents with high commercial intent.
Need help to set up your Google Business Listing? WhatsApp us on 0713061202.
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